We built on the concept of being specific and personal. We designed Highlight to be more involved with the way people purchase cannabis.
This helps to build a better relationship with their customers through different levels of interaction.
Specific Cannabis
A dispensary club offering a defined weed experience
Highlight
Cannabis research has gone up during recent years. What we learned from this research helped us to be able to specify which effects we want from smoking or consuming cannabis.
The goal for Highlightis to develop a brand around this new findings and capability.
HIGHLIGHT interactive packaging
// packaging design